4ps of marketing

 The 4ps of marketing  product, price ,place and promotion  are key elements that the company must consider to successfully  markets it product or services.

          1)PRODUCT:-The goods or service  offered by business to meet  customer 

needs and  wants.

For e.g.:-- the iPhone is describe with  specific  features  like high 

Resolution camera ,intuitive use interface and sleek  design to meet the 

needs of tech savvy consumers

2) PRICE:- the amount of money customer pay to obtain the product.

For e.g.:- Netflix uses subscription pricing model with different tiers

(basic standard and premium)to caters various segment  based on their

Viewing preference and budget.

3)PLACE :-The distributions channel  used to deliver the product to customer

For e.g.:-Starbuck's coffee shops are strategically are located  in high traffic areas

Such as shopping mall ,busy streets and  airports  to maximize accessibility 

and convenience to customer.

4)  PROMOTION:-The activities undertaken to  communicate the product’s value and persuade customer to purchase it.

For ex:- coca cola use mix of advertising(Tv commercial, online adds)sales promotion(discount, contest etc