Swot analysis is a framework for identifying and analysing the company strength weakness opportunities and threats
Strengths:-it refers to internal initiatives that are performing well
For e.g.:-company apple in
Strengths:- strong brand reputation and customer loyal base
High quality innovative products(e.g. iPhone, MacBook)
Effective supply chain management
Weakness:-internal factor that hinder the achievement of objective
For e.g.:- company apple in
Weakness:-high price compared to competitors
Heavy reliable on iPhone revenue
Opportunities:-External factors that the organisation could exploit to its advantages
For e.g.:- company:- apple in
Opportunities:- expanding into emerging markets with growing middle class
Development of new product categories
Increasing demand for sustainable and eco friendly products
Threats:- External factors that could could cause trouble for the business
For e.g.:-company:- apple in
Opportunities:-competition with Samsung, google and Microsoft.
Rapid technology change and short product life cycles.
Economic downturn affecting and consumer spending.
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